By Aida Soler
Advances in organic food production are remarkable in the last decade.
The increase in the amount of organic merchandise and the producers dedicated to this sector has caused, among other causes, that the global sale of organic food and drink has grown by 157% since 2004.
This data, collected in the latest FiBL and IFOAM study on global agriculture statistics and trends for 2015, also reveals that in 2013 organic food sales stood at $ 72 trillion.
The United States was the country with the most sales, having collected 24 billion euros, followed by Germany (7.5 billion euros), France (4.3 billion euros) and China (2.4 billion euros).
Consumers are betting more and more on a shopping basket with “eco” content.
In fact, 38% of consumers would like companies to propose more options for products that respect the environment, according to a survey by Tiendeo (www.tiendeo.mx) conducted with its English, Latin American and Spanish users during the third quarter 2014.
The FiBL and IFOAM report shows that the reasons why consumers decide to buy organic products vary by country or continent.
In some parts of Europe, environmental concerns are the main reason for buying. However, in China and other parts of Asia, "organic" means higher quality and safety.
Globally, the healthy content of organic foods is one of the top reasons for buying, according to an article on consumer behavior from Emerald.
The writing, published in the Journal of Consumer Marketing, also shows that difficult access or expensive prices are the two most important reasons why consumers do not buy organic products. Despite the fact that the consumption data is positive and the environmental awareness of consumers increases year after year, the sector is still not a priority for both producers and consumers.
In the United States and Canada, the sale of organic products represents 4% of the total; in Europe, 1%.
Furthermore, according to FiBL and IFOAM, only 1% of the world's agricultural land is organic. 40.2% of this land is concentrated in Oceania, being the continent with the largest organic soil in the world.
It is followed by Europe, Latin America, Asia, North America and Africa. Conclusions: The objective of the study is to publicize the agricultural production of organic food and beverages worldwide, as well as the global consumption of this type of products, to raise awareness that, although the results are very positive and growing, they are still much remains to be done, as there is little sales and agricultural land devoted to organic production.