The Fondation de France (FDF), a philanthropic institution, created the Bee Fund, which seeks to finance actions to recover the population of bees. To make the mission lighter and more fun, he opened an Instagram account and introduced the world's first influencer bee.
The character made in computer graphics is pure charm, he already has more than 122 thousand followers and his name is B. means bee).
Not surprisingly, and readers already know it: bees are critical to sustaining life on the planet, but studies show that their populations are declining year after year. With this in mind, a French organization has found a fun way to raise funds to save the little ones.
According to the Bee Fund website, more than 30% of bee colonies disappear each year in France. The website of the institution warns of our dependence on the work they do, remembering that protecting them also means protecting the human being.
In the images, B. appears in everyday scenes, working, responding to messages from followers in the bathtub, flaunting her hairy legs on a paradise beach, participating in bee demonstrations, doing yoga poses in inspiring landscapes, or painting in the streets of Montmartre.
By Gisele Maia, in Portuguese